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Sales Channel & Partner Program Development
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At FSM Consulting, our intention is to catapult your sales organization. Whether you employ a direct sales force, use an outsourced representative model, rely on sales channels, VARs, and OEMs, or all of the above to promote your products and services to the marketplace, we take your sales team to the next level of achievement and accountability.

Our staff of senior-level sales executives have had quota responsibility for decades and held leadership positions at multiple companies, from entrepreneurial start-ups through Fortune 50 corporations, and every thing in between.

We have specialized expertise in technology, medical, and healthcare-related products and services. In addition, our leadership team has founded several highly successful professional service boutiques throughout their careers. This background—combining technical knowledge with business acumen—allows us to tackle the most challenging or technically-complex products, as well as bring a customer-service orientation to everything we do. We strive to help you develop new business and keep it for years.

Our deliverables span most of your sales and sales management needs, including:

  • Sales Strategy Development, back by our market research and branding methodologies
  • Channel and distribution strategy development and deployment
  • Market segmentation and new target development
  • Sales messaging and market approach
  • Lead generation campaigns and supporting collateral and interactive tools
  • New and Customer account development
  • Sales force recruitment
  • Sales force integration (from M&A activities or divestitures) and compensation plans
  • Sales Training and improvement
  • Interim Sales Management
  • Sales Mentoring & Coaching
  • Large account planning and execution
  • Sales tactics and execution
  • Sales process, metrics, tracking, and forecasting
  • Customer Relationship Management (CRM) evaluation and implementation
  • Inside and Outside sales team development
  • Kick-off and meeting facilitation
  • Trade show/event/conference support and training

In addition to our expertise and wide range of sales offerings, we truly believe in leveraging the marketing function to the fullest advantage, as door openers, traditional and interactive lead generation tools, follow-up brochures and informational collateral. Unlike other sales consulting groups, FSM Consulting has a full service marketing agency and interactive division integral to our organization. Our agency alone has launched over one hundred products and services over the past fourteen years.