Public Relations is a powerful and cost-effective tool for increasing brand awareness for your company and its product or services. The result: increased exposure with a capital “E”. At FSM Consulting, we use PR to elevate our clients in the minds of their buyers, so they make “the short list” of companies in any sales situation. By promoting our clients as industry-leading experts and consistently providing the target audience with valuable and educational information, we give legitimate reasons to keep our clients in front of buyers. This requires generating newsworthy information—often with an interesting twist—in order to best promote the company and leverage PR into new business opportunities.

Our offering includes:

• Retained Public Relations counsel and services
• Press release creation and distribution
• Media list identification, creation and updating
• Media Kit collateral creation/Interactive Media Kit creation
• Article ghost-writing and placements

The Media Kit.

Whether hard copy collateral or interactive news room, your media kit is your calling card with the press. The most effective ones use customer success stories to highlight your capabilities and build credibility with the editorial staff.

Business Commmunity Involvement.

As part of your ongoing marketing efforts and sales strategy, FSM Consulting registers and submits memberships, makes introductions to industry influencers, schedules in-person meetings, builds strategic alliances, and makes board member and panel recommendations.

Our high-level goals are to:

• Position your company as a thought leader or innovator.
• Establish members of your executive team as industry experts in their respective fields.
• Promote alliances with industry, national and regional media outlets, associations, strategic partners and
• rganizations of interest.
• Develop relationships with key editors, analysts, and others of influence in order to respond to opportunistic events.
• Identify regional and national opportunities for awards, speaking engagements and quotable quotes.
• Utilize the internet to disseminate timely information and promote tie-ins to sales and marketing initiatives.

We are successful at elevating your company above your competitors because our leaders are sales and marketing executives who have dozens of years of success at well over 100 firms, from entrepreneurial to Fortune 50.