Search Engine Optimization (SEO)
Quality, content and look are essential for a good website. However,
to maximize its effectiveness, you want as many viewers as possible to
visit it. That’s why Search Engine Optimization (SEO) is
critical.
Search Engine Optimization dramatically increases the opportunity of
your website being seen when a user does a search, which drives more
traffic and business to your company. To maximize the chances
of search engine optimization being effective, it should be done when
a website is being developed. However, SEO is available to existing web
sites.
After SEO is implemented, FSM continually provides monthly reports and
recommendations/ tweaks as part of FSM’s three different level
annual SEO service agreements.
There is no “smoking gun” with SEO. All four key strategies
are necessary and each accomplishes a different goal…
- Keyword Research (identify your best keywords and build your
campaigns around them)
- Search Marketing (the process of optimizing your website pages
to rank well in all major search providers*)
- Link Building (build links that point to your web site)
- Pay-Per-Click -PPC- (campaigns placing paid ads on Google
and Yahoo)
* Top 10 Search Providers (10/06) Google Search, Yahoo! Search,
MSN/Windows Live Search, AOL Search, Ask.com Search, My Way Search,
EarthLink Search, Comcast Search, BellSouth Search and iWon Search
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