Primary research is an ideal tool for gaining valuable insight into your company, products, or services and how they may be received in the marketplace. It is also the foundation for any Branding or re-Branding initiative.

Through telephone interviews, online surveys, focus studies and other research methods, we successfully elicit an enormous amount of information—nuances and all—from a representative group of potential buyers. We then evaluate your strengths and weaknesses within the parameters of customer responses and expectations.

Market Research is most useful:

• To identify or verify demographic and psychographic characteristics of your buying audience
• To test or preview market reaction to a new or improved product
• To gain valuable content for the creation of collateral or websites
• To ask clients for testimonials or success story input used in public relations campaigns
• To help create or hone your sales strategy for a new product or service

Primary research can be implemented individually or in groups—through in-depth one-on-one telephone interviews, anonymously via online surveys or through in person and online focus groups. It is essential to combine interactive tools with traditional methods to gain the most reliable results. At FSM Consulting, we work closely with our clients to carefully choose participants or segments of the market most likely to provide enough quantitative and qualitative information to make truly educated decisions and insightful recommendations.

Market research often leads to sales strategies and distributions channels not initially considered, but desired by the buying audience. This can make or break a product or service success at launch.

One-on-one Interviews. One-on-one research can be conducted in person, over the telephone or via email. Our approach includes questionnaire development, advanced and effective interview techniques, results report and recommendations going forward.

Focus Groups. Focus groups can be conducted live and off-site, at a client or industry trade show or via a web conference. Our approach includes question development, facilitation, presentation of live trials or demos, video or audio recording, results report and recommendations going forward. The verbatims we obtain can significantly enhance your collateral and website content by brining credibility to your product or service claims.

On-line surveys. Interactive surveys can be instrumental in gaining an initial read or direction from a market segment. Combined with selected opt-in one-on-one interviews, they can be one of the most cost-effective means of conducting research.