Email Marketing is simply the process of sending information to your clients or prospects via email, but what a powerful tool it is!  You are in control of the message, it can get to your customer base when they are not reachable by phone, information or educational content often gets forwarded to others, and you can track it—not too bad for a low cost, repeatable marketing process.

At FSM Interactive, we believe in using email to inform and educate for:

• Upcoming events, conferences and trade shows
• Company, product or personnel announcements
• Product and service sales collateral
• Newsletters
• Press releases

Our experience demonstrates that highly effective email marketing must be done correctly, adhering to the following best practices:

• Send an "opt-in" list - a list where users have requested to receive emails
• Determine how often to contact your clients
• Be in compliance with Federal CAN-SPAM laws
• Use a multi-part MIME format
• Know when to use HTML and when to use plain text
• Utilize proper design best practices for user tracking
• Code the email correctly so that it displays correctly in all email clients, including Hotmail, AOL and Yahoo.
• Test to ensure that your email does not get blocked by ISP or client firewalls.

In addition, understanding what works best with your audience is a critical component to your campaign success. Testing subject lines, picture and text placement, length of email, text links or graphic links can make the difference between a highly successful campaign and a bust.